April 2000, page 72
I Scream, You Scream
Ice cream was definitely a major contender in the dairy category, with 272 products. The subcategory also led the way as far as innovation was concerned.
We'll raise a toast to the truly innovative Blend's® intoxicating ice cream line from The Ice Cream Bar, Minneapolis. With help from researchers at the University of Minnesota, the company developed a process to blend ice cream with alcohol. Still in limited distribution (mainly in Wisconsin), it can legally be sold only to adults, because the product can technically cause intoxication. Over 30 flavors have been developed.